Brain Fitness Steers Driver Safety Initiative

San Francisco, CA -- Posit Science, the brain fitness company, announced today that it has extended its relationship with auto insurer Allstate. The companies began working together six months ago in a groundbreaking program to determine whether brain fitness exercise software could be deployed to improve driver safety.

An initial six month offer of brain fitness software to certain Allstate policyholders has now been extended through June and has been broadened to include another 25,000 customers. Allstate is underwriting the cost of the cognitive training software, which is offered for free to its auto policyholders aged 50 and older in the state of Pennsylvania.

"Allstate leads the way in driver safety by focusing on the number one driver safety device -- the brain," said Jeff Zimman, Chairman of Posit Science.

Thousands of Allstate customers are now using the InSight brain fitness software program from Posit Science. "Interest from Allstate drivers has far exceeded our expectations," said Zimman. "We are now collecting and crunching data to confirm effects on driving skills previously seen in numerous studies."

More than thirty articles in medical and science journals report that Posit Science exercises improve driving abilities, mental abilities and the quality of life of mature adults. The software has been shown to cut crash risk in half, reduce dangerous driving maneuvers, improve stopping distance and increase driving confidence.

"We are pleased with the response to this offer and look forward to digging into the data," said Tom Warden, assistant vice president, Allstate Research and Planning Center. "Allstate's commitment to reinventing insurance goes beyond protecting possessions. With this revolutionary program, we hope to protect personal safety and quality of life."

About Posit Science
Posit Science is the leading provider of clinically proven brain fitness programs. Its exercises have been shown to significantly improve brain speed, attention, memory and numerous standard measures of quality of life in multiple studies reported on in more than 60 peer-reviewed articles published in leading science and medical journals. Its science and exercises have been featured in three public television documentaries as well as numerous stories on network and local news programs, and in national magazines and major newspapers. Its science team includes more than 50 researchers and clinicians from leading institutions globally, and is led by Dr. Michael Merzenich.

Posit Science distributes its exercises through its website and through partnerships with leading insurance companies, AAA clubs, public television and radio stations, retirement communities and adult education programs. For more information, please visit www.PositScience.com.

Press Contact
Harden Communications for Posit Science
Peggy Jara
510-333-1160 cell
pjara@hardenpartners.com